Design Driven Startups & Inspirational Design Thinking


The success of New Design Driven Entrepreneurial Ventures depends to a large extent on timing and execution - even so they are fraught with risk. This presentation shares how to identify promising Design Driven Ventures and how to develop new business models supported by novel product concepts while evaluating their probability of success. Design research, evidence-based management methods, processes, and tools will be shared, such as Inspirational Design Thinking, the Market-Technology Risk Matrix, Bridging Business & Design and the Design Valuation Dashboard.




Go Metro to this event. Plan your trip on



Take a Lyft to #ILA2016 events this year! New users receive $50 in ride credit with the code INNOVATELA

October 17, 2016 at 2:00pm - 3:30pm
Cross Campus Pasadena
87 N Raymond Ave
Pasadena, CA 91103
United States
Google map and directions
Google Map & Directions
Innovate Pasadena