Motor City West: Auto Wars
It's not the war among brands, but between old and new ways of marketing. As technology continues to change everything around us, we will discuss the challenges and opportunities that the Automotive Industry faces heading into 2017 and beyond. The car shopping, buying, researching, and selling process is continually being disrupted, and at Motor City West, we will take a look at how all players in the process are using new strategies along with traditional tactics to continue to grow their business.
How will Virtual Reality, Autonomous Cars, New Media, and ever-evolving sales tactics impact your company? Find out on October 7 at Motor City West! #ThinkMotor
Speakers
Bernard Campbell (BIO)
Creative Director
Karma Automotive
Ed Loh (BIO)
Editor and Cheif
Motor Trend
Tom O'Brien (BIO)
EVP, CRO
Nextstar
Matt Lawler (BIO)
VP, Social Strategy
Canvas Worldwide
Monica Mellier Reagan (BIO)
Group Media Director
Team One
Mark Rechtin (BIO)
Executive Editor
Motor Trend
Martin Schmitt (BIO)
Co-Founder and CEO
CarLabs Inc.
Eric Watson, Director, Marketing Operations, Mazda NA Operations
Presenting Sponsor
Go Metro to this event. Plan your trip on metro.net.
Take a Lyft to #ILA2016 events this year! New users receive $50 in ride credit with the code: INNOVATELA.
When
Where
4375 Admiralty Way
Marina del Rey, CA 90292
United States
Google map and directions